Discover iTrust
Discover iTrust
iTrust is the instant feedback app that gives everyone connected to your organisation a voice
About iTrust
iTrust started from seeing inequalities and abuse go unchallenged at sports clubs, and wanting to do something about it. It’s not a problem unique to sport, which is why iTrust is a platform that any organisation can benefit from.
Give people an accessible way to speak up, completely anonymously if they choose, and make it easy for the right people to listen. That is when real change can happen.
We call it positive feedback culture. Organisations that want to listen and want to do better, supported by people willing to give honest and open feedback. iTrust makes it simple for everyone.


“Every week, I speak with companies about the performance advantages of having a healthy speak-up culture. Things like improved staff morale, lower staff turnover and reduced days lost through sickness have a direct and positive impact on productivity and ultimately profit.”
Nick Inge, iTrust CEO
Our Values
We know better than anyone that the tools for building trust only work if the intention behind them is genuine. Real trust isn’t given, it’s built. Through safe spaces, honest conversations and a genuine commitment to inclusion.
Our Fight With Inequality
While iTrust can be adapted for all different types of organisations and use cases, sport has been our passion from the start. We have made it our mission to reduce abuse in sport, which is why we offer our highly popular Buy One, Gift One initiative.
Every time someone signs up with iTrust, grassroots sports clubs or charities can benefit from a gifted iTrust membership. This is our way to make the world a little safer for everyone and build trust in communities that bring people together.

iTrust Is The Word On Everyone’s Lips
iTrust is more than a feedback app. From the events we host, to the partnerships we support, community is at the heart of everything we do.
You will find iTrust out in the community, starting conversations, making connections and yes, handing out our now famous lip balms.