
Running a networking event is about more than logistics. It’s about creating an environment where people feel comfortable, engaged and willing to come back. For Synergy Networking Events, knowing whether they were achieving that meant finding a way to hear honestly from every guest.
The Challenge
Synergy runs a unique model built around connection and collaboration. Their events are designed to help people engage and build relationships, but without a reliable feedback channel they were relying on guesswork to know what was working and what needed improving.
Why iTrust
Synergy wanted a tool that felt natural for guests rather than intrusive. Something that could sit within the event experience without disrupting it.
The answer was straightforward. They added iTrust directly to their table numbers. No complicated setup and no friction for guests. People could leave feedback in the moment when it mattered.
“It was very easy. Guests find it easy to give feedback and often leave their name.”
What Changed
The feedback that came back was immediate and specific. Rather than silence or generic responses Synergy started receiving detailed comments that reflected exactly what their events were designed to create.
One response captured it clearly:
“Great meeting. I enjoy the imaginative approach of having questions on the table to encourage people to speak about what they do from a different angle. It helps us get to know each other better.” – iTrust user at a Synergy Event
Being visibly open to feedback became part of how Synergy presents itself to members. That openness has become a meaningful part of how they operate and how they grow.
“Honestly, all the feedback endorsed our networking format. It increased our confidence that we have an effective system and I think it has increased confidence for potential members too, which has helped us grow.” – Linda Cloke, Synergy Networking Events
Giving Back
A percentage of Synergy’s monthly iTrust subscription is donated to We Are Beams, a charity supporting disabled children, young people and their families. It’s a detail that reflects how Synergy operates and supports the values iTrust was built around.
Feedback that matters.
